Social & Programmatic Manager (Based in Gibraltar Relocation Package Included) - Jobs in East London - 253273

Ladbrokes Coral
Job Summary
  • Skills Analytical Skills,Digital Marketing,Leadership,Programmatic
  • Job Type
    Permanent, full-time
  • Salary
    Competitive salary
  • Telecommuting

Job Description

Role Purpose The Social & Programmatic Manager is responsible for leading the Social Media and Programmatic Team in researching, analysing, promoting and optimizing campaigns on Facebook, Twitter, other social networks channels, responsible for launching, executing, managing and optimizing programmatic media campaigns.This person will be responsible for the teams campaign strategy, planning, spent budget and optimization processes in order to expand the teams current social media capabilities, through testing, upsells, partnerships, etc. In addition, the Social & Programmatic Manager will oversee continued development of Social Media and Programmatic team, through weekly and monthly reviews and feedbackKey Responsibilities
  • Accountable for the delivery of various social campaigns on Facebook, Twitter and other social media networks, including preparing and signing off budgets and campaign targets to senior management
  • Accountable for the day to day management of the team: oversees the teams highest performance, provides training if needed, manages team members attendance and be the person to go to when team members are seeking for help on professional issues
  • A leader that mentors and develops the team by; providing development, coaching, objectives and goal setting, performance management and other people policies as required ensuring the team is motivated, productive and fully compliant with all regulations and legislation
  • Responsible for all social network and programmatic campaigns delivery and for reaching the teams monthly targets; oversees creative and offer/promotion strategy (in conjunction with brand promotional teams) and ensures constant performance optimization
  • Responsible for building and managing an in-house team to deliver the social media strategy, including bidding and cost management, forecasting and planning, creative execution and placement; overall team is expected to be 4 people
  • Track Fraud and Non-Compliance, and execute correction plans
  • Works closely with the Head of Marketing (Ladbrokes) and Head of Marketing (Coral) to complete fact-based assessment on future models; management of the payment process for all social media publishers; management of the activity of all publishers to ensure compliance with regulations and policy
  • Responsible for being updated with Facebook advertising platform developments and ensuring that all promotional materials are compliant, appropriate and competitive at all times.
Specialist Skills and Experience Required
  • Experience as a team leader or in a managerial role
  • Previous experience in social media and programmatic buying for a performance based company
  • Significant hands-on and strategic online sports/gaming experience
  • Can identify tracking issues
  • Proven record of great people management skills, including recruiting, developing and managing talent within a multi-cultural environment
  • Results orientated individual focused on delivery, agility and control
  • Proven analytical capability and deep understanding of BI/data analytics
  • Strong understanding of digital advertising legislation and codes of practice
  • Strategic thinker with outstanding problem solving and project management skills
  • Proven track record of optimising 3rd party relationships with high profile, international suppliers (e.g. Facebook, Google)
  • Genuine ability to cope with ambiguity and drive a business experiencing considerable change
  • Customer focused thinking and orientation
  • Ability to think across organisational boundaries to deliver seamless customer experiences and optimise profitability

Required skills

  • Analytical Skills
  • Digital Marketing
  • Leadership
  • Programmatic

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