Analytics, Copywriting, Direct Mail, Marketing, Email
Exciting role at a global educational publisherReporting to the Head of Marketing, this role will have complete ownership of the primary education portfolioOpportunity for a junior marketer to step up into a more senior positionWorking in a team of 7 marketers in a fantastic Central London office The Role: The primary objective of this role is to support lead generation via full mix campaigns execution across three different target audiences. Supporting three Marketing Managers, the successful candidate will be using email marketing, direct mail, social media and digital channels to increase sales of educational publications. Targeting both schools and parents, you will be writing engaging copy and creating content for all of the above channels. The department have a dedicated digital team who will be carrying out PPC and SEO across the website, but this is a great opportunity to learn and develop a digital skillset.Responsibilities for the position of Senior Marketing Executive include: Create, plan & executive campaigns to achieve targetsUtilising the database and pulling relevant lists for targeted campaignsUtilising both digital and traditional marketing channelsCreating engaging copy for two different audiences across multiple marketing channelsSupporting sales team to help drive enquiries, sales and revenue generation To be considered for this role you must have: Relevant experience using multichannel campaigns to generate leads within the events/research or publishingExperience with running a wide variety of marketing campaigns with a focus on digital channelsConfidence in meeting people face to face and presenting ideasExceptional communication skills, both written and verbalAbility to live and work in the UK The Company: A global publications company who are the market leaders within the education sector across a plethora of age ranges and skillsets. With international offices and an ever-growing workforce, there are always opportunities to grow and develop. The London office is situated overlooking the Thames with a beautiful rooftop view of many major landmarks which is a great place for meetings. With great company benefits and an excellent company culture, this business are looking for people who are motivated, ambitious and want to drive their own careers forward.The Package for Senior Marketing Executive: Salary: 26,000-31,000 Location: The position of Senior Marketing Executive will be based in Central London.BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.
Required skills Analytics Copywriting Direct Mail Marketing Email