Media Buying Manager (Based in Gibraltar Relocation Package Included) - Jobs in East London - 253271

Ladbrokes Coral
Job Summary
  • Skills Advertising,Digital Marketing,Media Buying,Media Planning,Mobile Marketing
  • Job Type
    Permanent, full-time
  • Salary
    Competitive salary
  • Telecommuting

Job Description

Role Purpose The Media Buying Manager works in close alignment with external media agencies and in charge of all promotional activity with a focus on mobile. The Media Buying Manager is in charge of all promotional activity designed for delivery to cell phones, smart phones and other handheld devices. The Media Buying Managers responsibility is campaigns for native, hybrid, wrapped and html5 applications. A key responsibility is ensuring that best practices are adhered to and that brand guidelines are maintained throughout.The Media Buying Manager is responsible for creating campaign initiatives, implementing testing schedules, identifying key campaign insights in order to increase performance of the campaigns, ensuring an efficient Net Gaming Revenue (NGR) targets are met.Key Responsibilities
  • Accountable for the strategy setting for mobile campaigns as part of the mobile media channel as well as implementing department strategy set by Head of Performance Marketing
  • Responsible to create and develop mobile campaign initiatives around payday cycles and events which will be driven through the mobile display and social media mobile channels, with the view of acquiring high numbers of First Time Depositors (FTDs) at the lowest possible Cost Per-Acquisition (CPA) rates
  • Analysing the performance of mobile campaigns and identifying opportunities in order to hit and exceed targets set by the Head of Performance Marketing
  • Track Fraud and Non-Compliance, and execute correction plans
  • Coordinate activities with in-house performance marketing team and agencies to ensure maximum alignment between companys mobile campaigns, internal activities and external entities
  • Implement A/B testing on a range of mobile campaigns in order to ensure yielding the optimal NGR metrics from campaigns budget spent
  • Support the Performance Marketing department with regular competitors analysis (within industry and outside of it) in order to provide insights into industrys benchmark and new possible initiatives the company can implement to maximise FTDs and NGRs
  • Ensuring mobile campaign tracking is implemented correctly so advertising budget spent can be efficiently measured and reported back to the relevant stakeholders
  • Produce reports of FTDs and NGRs in of the personal portfolio and present findings and recommendations from the analysis on a weekly/monthly basis in order to improve performance of the mobile media buy channel
  • Manage, test and optimise mobile media campaigns together to increase companys presence in mobile media advertising to attract more possible players
Qualifications and Educational Requirements
  • Bachelors Degree required; graduate degree preferred
Specialist Skills and Experience Required
  • Previous experience in a similar role
  • Understanding of mobile technologies and tools such as iOS, Android, Sensor Tower, App Annie, ITunes Connect and others
  • Previous experience in a digital marketing role
  • Excellent analytical skills and data savvy
  • Strong Excel and web analytical skills
  • Experience of managing large campaigns
  • A strategic thinker with excellent communication skills
  • Comfortable with processing and analysing extensive data sets
  • Ability to see trends and patterns in data and conduct changes to performance based on it
  • Excellent attention to details
  • Ability to effectively multi task
  • Proven analytical capability and deep understanding of BI or data analytics

Required skills

  • Advertising
  • Digital Marketing
  • Media Buying
  • Media Planning
  • Mobile Marketing

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